You all are so lucky to have Paul on the Gold Coast! He has been transforming my hair here in Los Angeles for years! He was recommended by a friend when I moved from Miami to LA years ago. My hair was completely destroyed and Paul in no time got it healthy, long & beautiful! He has been directing my hair journey ever since. Balayage, color, cut, style , keratin treatments; Paul only does what is needed for my hair..never pushy. I trust him wholeheartedly!
What a keratin treatment does
A keratin treatment is a smoothing treatment, not a straightener. The product coats the hair shaft and fills the cuticle, then the stylist seals it with heat. What you get is what that process produces: dramatically reduced frizz, hair that is easier to manage, and a smoother, straighter finish that holds up against humidity.
- A consultation first — the right call depends on your hair's actual condition, and we would rather see it in person than guess
- A full-length application, sealed with heat, at the chair
- A finish that fades over months rather than growing out with a hard line
- Free, 15-minute consultation before you commit to the 120-minute treatment
What it does not do
Keratin does not change the structure of your hair. It is a coating that sits on the shaft and washes away over roughly three to five months, so your own texture returns as it wears off — curly hair stays curly, just smoother and calmer while the treatment is on. It is not a relaxer, it is not a permanent straightening, and it is not a repair treatment: if your hair is over-processed or damaged, say so at the consultation, because the right answer is sometimes to condition first and smooth later.
Living with it in South Florida
Frizz is the hair taking on moisture from the air. Sealing the cuticle slows that down, which is why a smoothing treatment earns its price in a West Palm Beach summer: the hair takes on less moisture, so it frizzes less and holds a smoother finish between washes. It is a difference you notice on the second day, not a guarantee — humidity still wins eventually, and nothing on this menu is sold as permanent. If you color your hair, we will sequence the treatment around your color or balayage so the two work together.
Keratin vs. a Davines treatment vs. a scalp massage
All three are on our treatment menu, and they do different jobs. Keratin is the smoothing service; the Davines NaturalTech treatment is a short conditioning add-on at the wash bowl; the scalp massage is about the scalp, not the hair.
| Treatment | What it is | Best for | Price | Duration |
|---|---|---|---|---|
| Keratin Smoothing Treatment | A coating sealed with heat that fills the cuticle and reduces frizz | Thick, coarse, curly or very frizzy hair — and anyone fighting humidity | $350 | 120 min |
| Davines NaturalTech Hair Treatment | A conditioning treatment from the Davines NaturalTech line, at the wash bowl | An easy add-on when you come in for a trim, a cut, or color | $55 | 20 min |
| Scalp Massage | Thirty minutes of hands-on work on the scalp | Relaxation and pressure — it does not change the hair itself | $85 | 30 min |
Pricing
| Service | Price | Duration |
|---|---|---|
| Keratin Smoothing Treatment | $350 | 120 min |
| Davines NaturalTech Hair Treatment | $55 | 20 min |
| Scalp Massage | $85 | 30 min |
| Consultation | Free | 15 min |
Frequently asked
How much does a keratin treatment cost in West Palm Beach?
The Keratin Smoothing Treatment is $350 and runs 120 minutes. The consultation before it is free and takes about 15 minutes.
Is a keratin treatment the same as a straightener?
No. It coats the hair shaft and fills the cuticle, then it is sealed with heat. It reduces frizz and leaves a smoother finish, but it does not change the structure of your hair permanently.
How long does a keratin treatment last?
Roughly three to five months. Keratin is a coating rather than a permanent change, so it fades gradually instead of growing out with a hard line.
Does a keratin treatment help with Florida humidity?
Yes — sealing the cuticle means the hair takes on less moisture from the air, so it frizzes less through a West Palm Beach summer. It is not a promise of frizz-free hair.