A row of white styling chairs receding along a mirrored wall at the West Palm Beach salon

How we read hair — versus the local norm

Most salons in West Palm Beach work from a foil chart and a template. We work the opposite way. Color is painted freehand — balayage read from how the light falls on your hair, not applied in uniform stripes — and cuts are built around the head you actually have, so they grow out cleanly for weeks instead of collapsing after the first wash. It is the Parisian method, and it takes the same chair time as the chart version. The result just lasts three or four months where the other lasts four weeks.

The training behind it runs deep. Paul Desmarre leads the salon day to day, trained at Coiffirst Champs-Élysées in Paris and seasoned on runway and editorial sets; Reynald Ricard brought the house's freehand painting across two decades of New York, Miami and Los Angeles. Martial Vivot's men's-grooming standard fills the private room at the back. It is the combination West Palm Beach did not have before this door opened. The same floor fits hand-woven hair extensions, color-matched by the colorists who do the balayage.

  • Paul Desmarre

    Co-owner & manager, West Palm Beach

    Trained at Coiffirst Champs-Élysées, Paris. Second assistant to Orlando Pita 2014–2018 — Gucci, Burberry, Oscar de la Renta, Diane von Furstenberg. The pixie cut that went around the world in 2014 was his.

    Meet Paul →
  • Martial Vivot

    Brand partner · men’s grooming

    The New York men’s-grooming name — GQ, Vogue Hommes, two NY Magazine Best of Beauty awards. His grooming-room standard is the one our private men’s room is built to.

    Meet Martial →
  • Reynald Ricard

    Founder, Red Market

    The French balayage master behind the house method — freehand painting that enhances what is already there, learned in Paris and practiced for two decades between New York, Miami and Los Angeles.

    Meet Reynald →

Services & starting prices

One honest price for every service, quoted before the work begins. The full menu with every option is on our pricing page and broken out by technique on each service page. The numbers that matter first:

  • Balayage $500 Signature balayage — gloss, treatment and styling included
  • Hair color from $120 Gloss and toner refresh from $120 · all-over color $250 · single process $190
  • Women’s cut $200 Blowout included · bang trim $30
  • Men’s grooming from $140 Precision cut from $140 · beard trim from $60 · Davines shave $95
  • Hair extensions by consultation Hand-woven, color-matched by a colorist
  • Keratin & treatments $55–$350 Keratin smoothing $350 · Davines treatment $55 · scalp massage $85

Every appointment starts with a free consultation, and your artist confirms the final number before any work begins — no surprises at the chair.

A waiting-area corner with a curved white sofa, a potted snake plant and a pink-bob art portrait at the West Palm Beach salon

Your first visit

A first appointment here starts with a conversation, not a chair. Your colorist or cutter sits with you, looks at your hair properly, and tells you what is actually achievable before anything is mixed or clipped — including the honest version when what you want will not work on your hair. The consultation is free, and if you are here for color it is built into the appointment time.

From there, book online in about a minute, or call (561) 331-2463. Come as you are; we do not need it washed or prepped. If you are choosing a colorist for the first time, tell us what you are after when you book and we will match you to the right pair of hands — the team is small enough that the person who consults is the person who stands behind the chair.

Color or cut — which do you book?

They are two different appointments, and knowing which one you need saves the first ten minutes of the visit.

Book a cut when the shape is the problem — length, weight, a grow-out that has lost its line. A precision cut is built around your head and your hair's growth pattern so it holds its shape for weeks. Book color when the tone is the problem — brass, flatness, a regrowth line, or color that has stopped doing what it should. Balayage and full color are painted freehand and quoted by consultation, because the formula is mixed to your hair, not decanted from a bottle.

If you want both, book them together — a combined service runs one continuous appointment rather than two visits, and your colorist and cutter work from the same picture.

The men’s room

Men do not get a chair in the corner here. The salon has a dedicated, private grooming room built to the Martial Vivot standard — the New York name behind two NY Magazine Best of Beauty awards and a GQ and Vogue Hommes clientele. Precision cuts start at $140, beard work from $60, and a proper straight-razor Davines shave at $95, all on a separate men’s grooming menu.

It is the honest difference between a barber and a groomer: a consultation that reads your growth pattern rather than a set style, and a finish you can actually reproduce at home the next morning.

Hours & when we’re closed

We are open Tuesday through Friday, 10 AM to 6 PM, and Saturday, 10 AM to 4 PM. Closed Sunday and Monday. Walk-ins are taken by availability, so for anything more than a trim — especially color, which needs a longer slot — book ahead online or call (561) 331-2463.

What guests say

What our guests say

Reviewed five stars on Google

5.0 80 reviews
MT
Michael Tucker 2 weeks ago

Five stars for Anita and the salon! I arrived with a fairly specific brief for a men’s scissor cut, shape, texture and enough length to retain some movement, and she delivered a terrific result. The cut looks polished but natural, with a shape that really suits me, especially as it’s grown out. The salon is bright, airy and beautifully designed, with a mix of modern and classic touches. It feels special while still being welcoming and comfortable. Very pleased with both the haircut and the experience - 100% I’ll be back!

M
Mike 3 weeks ago

Anita best haircut ever

LB
Lisa Barton 4 weeks ago

After a lot of trial and error at other PB area salons I’m so happy to have landed here! The haircut was honestly the best I’ve had in years!

MB
marvin bain a month ago

Love my cut and color, great ability to style to please.

Before you drive over

  • Do you serve clients outside West Palm Beach?

    Yes — most of our calendar comes from beyond the city limits. Palm Beach island is ten minutes over the bridge; Wellington, Jupiter, Palm Beach Gardens, Lake Worth Beach and Delray Beach are all regular drives for our guests. Each area page has the honest route and drive time.

  • What makes a French salon different?

    Two things. Color is painted freehand — balayage is read from how the light falls on your hair, not applied off a foil chart — and cuts are built around the head you have, so they grow out cleanly for weeks. Paul Desmarre trained in Paris at Coiffirst Champs-Élysées; the house method comes from Red Market’s Parisian lineage.

  • How much does an appointment cost?

    Women’s cuts start at $200 with the blowout included. Men’s cuts start at $140. Balayage and full color are quoted by consultation — the menu with starting prices is on our services page, and your artist confirms everything before the work begins.

  • Is parking easy at the salon?

    Yes — free parking directly on South Dixie Highway at 3008 S Dixie Hwy. No garage, no meters, no island bridge traffic.

  • When is the salon open?

    Tuesday through Friday from 10 AM to 6 PM, and Saturday from 10 AM to 4 PM. We are closed Sunday and Monday. Walk-ins are taken by availability — book online or call ahead, especially for color, which needs a longer slot.

  • Do you need an appointment, or do you take walk-ins?

    We recommend an appointment and take walk-ins when the chair allows. For balayage and full-color services, give us 24–48 hours notice. You can book online any time at the link above or call (561) 331-2463.