A French House of Style in West Palm Beach: Our Story

People ask how a salon like this ends up on South Dixie Hwy. The honest answer starts a long way from Florida — in France, and then in New York, over a lot of morning espresso.

A shared region, a shared way of working

Reynald Ricard and Martial Vivot each spent more than twenty years building their craft in New York City before they crossed paths there. What they recognized in each other wasn’t just two Frenchmen abroad — it was a shared region of France and, more importantly, a shared culture: discipline, technique, refinement. The conviction that hair is a craft, done properly, without shortcuts.

Between them sits roughly forty years of combined work. Reynald spent his behind the chair as a colorist, mastering the French technique of balayage and modern French hairdressing. Martial built the elevated men’s-grooming standard that carries his name. Different specialties, the same standard.

Built together, not staffed

When the idea of a salon of their own took shape, they didn’t build it alone. They built it as a collective effort, alongside longtime friends and trusted artists they’d known for years — Romain, Paul, and Jérôme among them. That distinction matters to us. This isn’t a brand with founders at the top and hands at the bottom. It’s a group of artists who chose to work under one roof, in one shared standard.

We called it a House of Style because that’s what we were after — not a chain, not a quick-service counter, but a destination where color, cutting, and grooming are all held to the same level.

Why West Palm Beach

New York taught all of us how to work at a high standard for a demanding clientele. West Palm Beach is where we chose to bring it. The city has the clientele who appreciate the difference between color that’s painted by hand and color that’s rushed — and it didn’t yet have a salon built around the French approach to all of it under one roof.

So we opened on South Dixie Hwy: a women’s and men’s salon where the color, the balayage, the cuts, and the men’s grooming are all done by artists who learned them properly. You can meet the people behind it on our artists page, or read more about the house.

That’s the story. The rest of it happens at the chair.

Come see what a French house of style feels like in person. Book at Red Market & Martial Vivot on South Dixie Hwy — reserve online.